We Help Therapists Build Sustainable Private Practices.
From insurance-heavy models to confident cash-pay growth, we provide the strategy, structure, and support to build what comes next.
Women-led. Clinician-founded. Strategy-driven.
Our Story: Why Build Your Practice Exists
Build Your Practice was created to address a gap most therapists quietly experience. Clinical training prepares you to care for people with depth and skill. It does not prepare you to build a sustainable business.
Many therapists graduate with strong clinical foundations but little guidance around revenue models, insurance strategy, cash-pay positioning, consultations, or operational systems. They enter private practice capable of doing meaningful work, yet uncertain about how to structure that work in a way that supports long-term financial stability.
Build Your Practice exists to change that reality.
We support therapists who want to build financially stable practices without compromising their values. Our work focuses on helping clinicians position themselves clearly, strengthen their consultations, and implement business systems that reduce burnout rather than increase it. For those who are financially stable but ready to transition away from heavy insurance dependence, we provide structured guidance toward sustainable cash-pay growth.
We believe marketing can be ethical. We believe financial stability and integrity are not in conflict. And we believe therapists deserve business education that matches the level of their clinical training.
Our mission is simple: to change counselor education by equipping therapists with the skills, systems, and strategic clarity required to build practices that support their lives, not just their licenses.
Meet Our Team
Build Your Practice is a women-led and women-run company built on partnership, not hierarchy.
We are not positioned above you. We are positioned beside you.
Our team exists to support therapists who are ready to grow sustainably and intentionally. That means we do not just provide information. We provide structure, perspective, and steady support as you implement.
Behind the scenes, our team brings together a diverse range of skills across marketing strategy, messaging, operations, systems, and growth planning. This allows us to support you holistically. From refining your positioning to strengthening your consultations to building the infrastructure that supports long-term revenue, we are focused on sustainable execution.
We believe growth should feel aligned, not frantic. Strategic, not reactive. Supported, not isolating.
When you step into Build Your Practice, you are not navigating business alone. You are building alongside a team committed to your long-term stability and success.
Founder, Build Your Practice
Winden Rowe built her private practice from the ground up as a single parent and sole provider.
She entered the field of counseling determined to do meaningful clinical work. What she quickly realized was that graduate training does not teach therapists how to run sustainable businesses.
Through trial, mentorship, and disciplined implementation, Winden built a thriving solo practice and later expanded into a successful group model rooted in trauma-informed care.
She learned how to balance insurance and private pay, build referral relationships, market ethically, and design systems that supported both revenue and quality of care.
Today, she leads Build Your Practice with the same values that shaped her own journey:
Integrity
Clarity
Sustainability
Execution
Her work focuses on helping stable clinicians transition strategically from insurance-heavy models into confident, well-positioned cash-pay practices.
Winden continues to operate her own clinical practice while mentoring therapists across the country.
When she isn't working, she is (as noted above) globetrotting, or spending time with her most favorite animals, and sometimes people.
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Amy is a veteran of running operations for organizations. She spent ten years working in chiropractic healthcare, where she managed the admin and logistics of patients and staff. BYPs cofounder Winden recognized her organizational talents and recruited her into an administrative role for Winden’s group practice and eventually brought her into BYP. Amy is now our Head of Systems and is the problem solver and process wizard that every business needs. She’s a crossfitting yogi, spreadsheet fanatic, and dog mom. She lives outside Philadelphia in the same countryside town she grew up in, in the house next door actually (how weird is that)!
Reed has a special angle on the BYP experience because as he likes to say, he is the byproduct of a thriving practice. Family legacy at work here, Winden and Griffin brought Reed on after he expressed a desire to get involved in the company. He has a drive for connecting with others, and loves meeting new people.
Reed is Winden’s son and grew up watching her go from full-time struggle bus to family vacations in the Caribbean. He knows what it’s like to go from barely making it to totally killing it in the best way possible of course. No more survival mode is his mission for all BYP participants. He knows what it’s like and wants to help the field change for all the kids that go through what he had to experience
Anne is BYP’s passionate web designer who crafts creatives that not only work but truly resonate. She finds joy in translating ideas into captivating visuals, with functionality. Armed with a Psychology degree, she explored roles in Human Resources and sales, seeking her true calling.
Now, with values deeply rooted in integrity, service, and love, she brings over 2 years of experience to the dynamic world of web design. As an introvert, she recharges in the company of books, the serenity of nature, and good music. Beyond creatives, she finds the most joy in bonding with her two wonderful daughters.
