About Us
We're a team of dedicated professionals. We combine decades of experience with digital marketing, coaching, and having a great time.
It started on Southwest flight #1753
5 years ago, the co-founders, Winden and Griffin, sat down on a southwest airlines flight and started a conversation about private practice. Winden asked, "I don't know if you want to do anything about this, but nobody is teaching therapists how to do the business side of therapy practices." Griffin said, "Should we do something about this?"
Griffin Mallas is a former Division 1 soccer player turned entrepreneur based out of Austin, TX. He's got 5 years of experience with digital marketing, sales, and being handsome.
Winden Rowe owns a thriving private practice in Kennett Square, PA, and operates a wellness center. She's a dope clinician and business owner.
Our mission is to change counselor education.
Our People
Meet our team of enthusiastic business experts, ready to help you elevate your business (and yourself) to the next level.
Griffin found his first passion for soccer, graduating college at the age of 20 in order to transfer and enroll in Drexel University's Master of Science in Psychology program. He pursued research into high performance while playing for the varsity soccer team, eventually becoming captain in his final year and preparing for the move to the pros. In his classes, he found a great joy for clinical work and studied Carl Rogers.
While in graduate school, Griffin started an ecommerce business, learning advanced digital marketing and website design. He ran it until mid 2019 when he met Winden Rowe on a southwest flight and decided to focus on Build Your Practice.
After graduation in early 2020, Griffin attended a number of trials with professional soccer teams, but stopped after making the decision to commit himself full time to entrepreneurship. He now works full-time on Build Your Practice, specializing in business training, website design, and digital marketing.
Winden Rowe came into her BYP role several years ago after sitting next to Griffin in a flight out to Denver. Winden has a passion for several things - one, traumatic stress and the field of mental health, two, talking to complete strangers pretty much anywhere she goes, and three, globetrotting. So the concoction of all three and poor Griffin being an innocent passerby somehow quickly became Build Your Practice.
But in all seriousness, this is all actually true. In her decade long role of being a trauma therapist, a group practice owner, and someone who is deeply connected to population health and the nervous system, Winden became aware very quickly at just how (to quote her) devastatingly broken the field is, and despite endless rhetoric surrounding burnout prevention and self-care, provider health and provider dignity seems to continue to come last; along with provider pay. Although Winden knows that BYP is not the endgame in what the field needs when it comes to systems' change, this is a fantastic solution for providers who want to get out of survival mode and instead thrive in the field we all come to with so much hope and passion.
When she isn't working, she is (as noted above) globetrotting, or spending time with her most favorite animals, and sometimes people.
Also known as The Swede, Linda brings a bit of Viking energy to the team. She joined BYP after 16 years in marketing and project management in the UK, Sweden, Eastern Europe, and most recently at Chase Bank in the US. She has tons of experience working with people on all organizational levels from different cultures and backgrounds.
Ever since childhood, she’s had an interest in psychology and personal growth, which is why at 16, she wrote an essay on Daniel Goleman’s “Emotional Intelligence” and eventually got herself into coaching. Linda loves to help people bring out their strengths and is a no-bs communicator and a strong public speaker with deep intuition and strategic mind.
Amy is a veteran of running operations for organizations. She spent ten years working in chiropractic healthcare, where she managed the admin and logistics of patients and staff. BYPs cofounder Winden recognized her organizational talents and recruited her into an administrative role for Winden’s group practice and eventually brought her into BYP. Amy is now our Head of Systems and is the problem solver and process wizard that every business needs. She’s a crossfitting yogi, spreadsheet fanatic, and dog mom. She lives outside Philadelphia in the same countryside town she grew up in, in the house next door actually (how weird is that)!
Gary comes from a diverse background of music production, fine dining, and event management. Obsessed with personal and professional growth, he set out to learn anything and everything about building a business and furthering his career. After trying to launch several projects while working a high-pressure sales job, he reached burnout and found himself hitting the reset button.
Passionate about entrepreneurship and mental health, he now enjoys helping others “reverse engineer” their dream life by building an authentic lifestyle business, prioritizing physical health, and developing financial literacy. He attributes a great deal of his success to having an incredible family and finding a high-quality therapist in early adulthood. Outside of consulting and his position with BYP, Gary is most likely surfing, golfing, or playing pickup basketball.
Reed has a special angle on the BYP experience because as he likes to say, he is the byproduct of a thriving practice. Family legacy at work here, Winden and Griffin brought Reed on after he expressed a desire to get involved in the company. He has a drive for connecting with others, and loves meeting new people.
Reed is Winden’s son and grew up watching her go from full-time struggle bus to family vacations in the Caribbean. He knows what it’s like to go from barely making it to totally killing it in the best way possible of course. No more survival mode is his mission for all BYP participants. He knows what it’s like and wants to help the field change for all the kids that go through what he had to experience
Brandon graduated with a computer science degree from Clemson University. After spending a few years as a software engineer at a large corporation, he decided he enjoyed the bigger impact he could bring to small businesses and joined Build Your Practice.
An athletic California native by birth, he currently lives in Charlotte, NC where he, somewhat controversially, converted from tennis to pickleball.
Anne is BYP’s passionate web designer who crafts creatives that not only work but truly resonate. She finds joy in translating ideas into captivating visuals, with functionality. Armed with a Psychology degree, she explored roles in Human Resources and sales, seeking her true calling.
Now, with values deeply rooted in integrity, service, and love, she brings over 2 years of experience to the dynamic world of web design. As an introvert, she recharges in the company of books, the serenity of nature, and good music. Beyond creatives, she finds the most joy in bonding with her two wonderful daughters.
